Followed a very interesting webinar yesterday from Hubspot about the science of email marketing, where they used hard data (over 9.5 billion emails from Mailchimp), focus groups and surveys to identify general trends in email marketing.
Here’s a link to the webinar in its entirety (http://www.hubspot.com/thanks-for-registering-the-science-of-email-marketing), and I’ve also included some cliff notes from the presentation:
- ‘Email is Homework’ to users
- Saturday and Sunday have the best clickthroughs
- Monday/Tuesday have the highest unsub rate and Thursday/Friday have the lowest
- Early morning is best time for clickthroughs (6am)
- Night is worst time for clickthroughs and unsub rate (10-12)
- 80.8% of users reported reading email on a mobile device
- # of links doesn’t have an effect on clickthroughs
- # of links does have a small effect on unsub rate (more links more unsubs)
- ‘Use lots of links’
- ‘Serialize and label your emails’ to make them fresh, new, and interesting to users
- ‘Give your subscribers special access/make it feel exclusive’
- ‘Send email from someone they’ve heard of’ – use the brand or an identifiable person
- Best clickthrough is for 1 send/month, all other rates are near even (up to 30+/month)
- Worst unsub rate is for 1 send/month, the best rate comes from 5+/month
- ‘Don’t be afraid to send too much email’
- 58% of users have a separate junk email inbox
- Allow social sharing from within marketing emails
Some of you may remember my post awhile back about moving to a new web hosting provider, Liquid Web (http://www.moongrabber.com/site-news/moongrabber-re-design-and-a-server-move). At this point I’ve been using Liquid Web’s VPS service for the last year and a half, and for the most part it was a good experience, up until the last month or so. Recently I’ve been having issues with insufficient memory on my VPS, and I’ve tried everything from caching, apache and mysql tweaks, to moving some of my larger sites off of the VPS and decrease the overall load on the server but to no avail. As of today I’m moving everything to a Wired Tree VPS.
Wired Tree has one of the best reputations in the VPS business, and I’ve had very positive results over the last few weeks trying out their servers, so I’ve decided to close down my Liquid Web VPS and make the switch. Wired Tree support was great in helping to get everything transferred over and running without any major downtime, and cpu/memory usage is much lower on this new VPS than over at Liquid Web (and response times are better too). I’m even looking at moving my larger sites onto this new VPS to see how it handles the load. So if you’re in the market for a reliable VPS with a great support team and a reasonable price, check out Wired Tree.
Here are the photos from our vacation to Captiva Florida for Spring Break. You can view the rest of the photos on Flickr at: http://www.flickr.com/photos/jrbeilke/sets/72157623688194364/
With Google’s recent announcement that they’ll now be adding real time information to web searches via Twitter, MySpace, Facebook, and other social networking sites, I figured I would put together a post on the subject of online privacy.
I’m sure many of you have seen the latest wave of tweets, emails, and Facebook updates similar to the below excerpt:
As of today, Facebook will automatically index all your info on Google, which allows everyone to view it. To change this option, go to Settings –> Privacy Settings –> Search –> then UN-CLICK the box that says ‘Allow indexing’. Copy and paste onto your status for all your friends to see ASAP.
Now I’d like to dismiss this rumor as being entirely false, but the privacy of your Facebook (and your Twitter, Myspace, etc all) information is entirely up to you and your settings.
Read on to learn more about how to control your privacy, and how Google, Facebook, Myspace, Twitter, and the others are using your information.
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Just read a great article over on Css Tricks about “The Heating Company Analogy” for Designers and Developers, and wanted to follow up with my own post on the topic.
The basic idea behind the article is just like the heating/oil company tries to anticipate your needs and charge you a steady rate throughout the year, we need to anticipate our clients needs and give them a similar option. Whether you’re offering graphic design, web design, development, or any other of a myriad of services, you should be able to use a subscription-based offering for additional work with your clients.
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