Followed a very interesting webinar yesterday from Hubspot about the science of email marketing, where they used hard data (over 9.5 billion emails from Mailchimp), focus groups and surveys to identify general trends in email marketing.
Here’s a link to the webinar in its entirety (http://www.hubspot.com/thanks-for-registering-the-science-of-email-marketing), and I’ve also included some cliff notes from the presentation:
- ‘Email is Homework’ to users
- Saturday and Sunday have the best clickthroughs
- Monday/Tuesday have the highest unsub rate and Thursday/Friday have the lowest
- Early morning is best time for clickthroughs (6am)
- Night is worst time for clickthroughs and unsub rate (10-12)
- 80.8% of users reported reading email on a mobile device
- # of links doesn’t have an effect on clickthroughs
- # of links does have a small effect on unsub rate (more links more unsubs)
- ‘Use lots of links’
- ‘Serialize and label your emails’ to make them fresh, new, and interesting to users
- ‘Give your subscribers special access/make it feel exclusive’
- ‘Send email from someone they’ve heard of’ – use the brand or an identifiable person
- Best clickthrough is for 1 send/month, all other rates are near even (up to 30+/month)
- Worst unsub rate is for 1 send/month, the best rate comes from 5+/month
- ‘Don’t be afraid to send too much email’
- 58% of users have a separate junk email inbox
- Allow social sharing from within marketing emails
Just read a great article over on Css Tricks about “The Heating Company Analogy” for Designers and Developers, and wanted to follow up with my own post on the topic.
The basic idea behind the article is just like the heating/oil company tries to anticipate your needs and charge you a steady rate throughout the year, we need to anticipate our clients needs and give them a similar option. Whether you’re offering graphic design, web design, development, or any other of a myriad of services, you should be able to use a subscription-based offering for additional work with your clients.
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It seems like everyday I’m hearing of a new company attempting to use blogging and social networking/social media to bring in new business, and not to be left out, Ford has joined the fray.
Ford has launched a new blogging site: www.thefordstory.com built by the direct marketing agency, Wunderman Team Detroit, with built-in social networking capabilities and social media feeds through Flickr, Twitter, Facebook, YouTube, and more.
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Not sure how many of you follow the Magento blog but this article caught my eye the other day – Hotel Booking Platform Assembled with Magento
Planigo.de is a leading European hotel booking website owned by the QCNS Group, and built by system integrator Optaros.
The project required significant modifications to the Magento Commerce system, and currently contains more than 60,000 hotels with real time pricing and availability provided through QCNS’ Quad booking engine. The site is also built with a Content Management System (CMS) and flexible backend interface for easy administration and marketing.
After many months of development, and some really great contributions WordPress version 2.7 is now ready for the general public.
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